Sarah Buxton's profile

Tobacco Products (Branding and Packaging)

Anti Smoking Cigarette Pack Concept, Tobacco Packaging Designed by Reynolds and Reyner. “People are dying throughout the world of diseases caused by smoking. This package concept shows how close this problem is to us. As every day each smoker carries this problem in his/her pocket. They carry death.”
Created to add a novelty effect to match boxes, this design is aimed at younger females. These quirky illustrations draw attention and compliment the bright visual colours to create a unique visual experience.
Ford Ranger Extreme Matchbox – There is a lot of fun one can have with matchboxes. I really liked how the cargo load is perfectly communicated. Moreover, using a match box is brilliant because of the likely proximity placement to your desired customer (ie diners, gas stations, etc.). 
Ford Ranger Extreme matchbox was the part of an advertisement to highlight the Ford's ranger extreme, a Limited Edition model with cargo bed extender that allowed for 30% more payload. But most of the truck buyers come from blue-collar industries such as auto repair, construction and plumbing and tend to gather in specific places. 5000 matchboxes which had the Ford's website address were given to potential buyers at their usual gathering places. Over 1600 visited the website, 450 booked for test-drive and 300 test-drove the car. And a matter of fact the Limited Edition Ranger extreme was sold out a month ahead of schedule.
This design is based on cigarette packages which are being sold on the market. Designed by Thanh Nguyen. "THE FUTURE is where our children live. It is very easy to open the box, but as soon as smokers do that, they have switched from indirectly to directly ruin the future of their children, everything good outside will illustrate the things inside." This design sends a powerful message to the target audience to really make them consider the impacts of smoking.
Skullbox packaging concept matches box. Original idea – Dmitriy Lihovoy. Designed for children and adolescents to remind of the danger of fires caused by matches. Striking visuals cover the box to attract the attention of younger users and to make them aware of potential hazards when using matches.
Disclaimer: I do not own any of the content shown on this project page. All material is for research purposes only. All rights are reserved to the respective owners.
Tobacco Products (Branding and Packaging)
Published:

Tobacco Products (Branding and Packaging)

Published: