Ford Ranger Extreme Matchbox – There is a lot of fun one can have with matchboxes. I really liked how the cargo load is perfectly communicated. Moreover, using a match box is brilliant because of the likely proximity placement to your desired customer (ie diners, gas stations, etc.).
Ford Ranger Extreme matchbox was the part of an advertisement to highlight the Ford's ranger extreme, a Limited Edition model with cargo bed extender that allowed for 30% more payload. But most of the truck buyers come from blue-collar industries such as auto repair, construction and plumbing and tend to gather in specific places. 5000 matchboxes which had the Ford's website address were given to potential buyers at their usual gathering places. Over 1600 visited the website, 450 booked for test-drive and 300 test-drove the car. And a matter of fact the Limited Edition Ranger extreme was sold out a month ahead of schedule.